With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and marketing opportunities. But in today’s competitive market, how does a company successfully implement a B2B model that will leverage the multiplier effect of retail […]
Innovation solves real world problems. In the real world, people have babies, as well as careers. They need solutions that make their lives easier and their homes safer for themselves and their infants. This year, five of my executive friends had their first babies and after visiting their newly decked out nurseries I noticed how […]
Being a Mom and having a career used to be mutually exclusive. But thanks to improved access to technology and changing social beliefs, that’s no longer the case. Whether high-flying lawyer or homemade mompreneur, having a job and a child has ceased to be a combination as complementary as water and oil.
Learning all that you need to know is challenging enough for first-time moms, and when you add in all the baby gear purchase decisions, the task seems nearly impossible. There are so many options, new technology, and it can be difficult to decipher which products are the top of the line, the safest, most advanced…the […]