Pampers and Ne-Yo Are Teaming Up to Raise Money for Premature Babies on Amazon Prime Day

The singer and entertainer is working with P&G for a charitable cause.

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Parents of babies and toddlers tonight and tomorrow can charitably take part in the third annual Amazon Prime Day by subscribing to on the ecommerce platform. And if they visit the Procter & Gamble brand’s they may get a live video pitch from singer and entertainer

For each Pampers diapers subscription ordered through Tuesday, P&G will donate $10 to the March of Dimes to support families with prematurely born infants who are receiving hospital care in neonatal intensive care units. Most Pampers subscriptions via Amazon cost around $40 per month.

To push the initiative, Pampers has enlisted social influencers to appear in a Facebook Live session that will last at least a few hours Tuesday, starting at 9 a.m. One of the influencers will be…

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