This Brand New Pacifier Was 20 Years In The Making

pacifier in a light blue case

Because this team knows your baby is picky.

If you decide to use one, a pacifier may just be your best friend during baby’s first six months. It’s the simplest self-soothing tool out there and can even help prevent SIDS. But even the best binkies break after too much wear and tear, and some can even lead to dental problems down the road. Twenty years ago, Josh Wiesman set out to fix those problems.

Wiesman is the chief executive behind Smilo, a baby gear brand that launched today. By slightly expanding in baby’s mouth, Smilo’s pacifiers are designed to avoid collapsing, a problem that can cause baby to develop…

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